Innovative High School in San Francisco Welcomes Passionate Educational Admissions Leader
The Bay School of San Francisco
The Bay School of San Francisco, founded in 2004, is a private, coeducational college preparatory school uniquely located in the Presidio, where nature and innovation intersect. Bay’s distinctive curriculum blends academic rigor with experiential learning, emphasizing depth over breadth through immersive three-week courses that encourage curiosity, critical thinking, and real-world application. With a commitment to developing well-rounded individuals, the school fosters intellectual confidence, ethical leadership, and a collaborative spirit.
As a dynamic and inclusive community of 414 students, Bay prioritizes accessibility through an inclusive tuition model and significant financial aid offerings. The school’s beautifully renovated, historic campus supports its forward-thinking educational approach, creating an environment where students thrive.
Bay sought a visionary director of admissions and strategy to lead its admissions department, guide strategy, and shape the school’s future. This role required a data-driven, forward-thinking leader who can craft and execute a comprehensive admissions, enrollment, and retention plan that aligns with Bay’s mission and long-term goals. The director of admissions and strategy develops innovative recruitment strategies, leverages market research and demographic trends to expand outreach, and enhances the messaging of Bay’s unique and compelling value proposition in the competitive, Bay Area independent school landscape. Upon their arrival at Bay, the director works with a dynamic, hard-working, mission-aligned team of admissions professionals who are exceptional at telling Bay’s story and who are ready to work with a strategic leader.
This role presents an opportunity to make a lasting impact on Bay’s future by attracting, enrolling, and retaining students that will thrive in the school’s innovative learning environment. Bay looked forward to welcoming the director of admissions and strategy, a new role for Bay that will report directly to the head of school.
The Bay School of San Francisco was thrilled to welcome Erwin Wong to the position.
Meet the new leader
Erwin Wong’s passion for enrollment management comes from his lifelong commitment to education within the evolving landscape of independent schools. Mr. Wong brings over 20 years of experience in education, ranging from early childhood to graduate-level programs, during which he has developed a comprehensive understanding of enrollment strategies. His data-driven approach allows him to create innovative practices and collaborate with key stakeholders to navigate shifting demographics, economic fluctuations, and challenges related to financial sustainability. He holds a Master of Public Administration from the University of Southern California and a Bachelor of Arts with a double major in Political Science and Sociology from the University of California, Irvine.
