Market Your Job Listing

If you were looking for an Airbnb rental, would you make a reservation if the listing provided no images, specifics, or reviews?

Gabriel Lucas

Dec 22, 2020

Market Your Job Listing

When posting a job it might be helpful to think like an Airbnb host or a marketing specialist to build awareness of your posting. Images truly are worth a thousand words. A mission statement, vision statement, or strategic plan summary can provide a critical insight into culture and future planning. Finally, don't make finding your job the first performance task. Post it everywhere, and treat each channel — be it LinkedIn or an external listserv — as a marketing campaign designed to awaken, attract, and inspire. Following this high-level game plan can greatly increase the number of highly qualified, mission-aligned applicants.

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